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This Christmas, Gift Someone With The Smell of The Setai

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  Site Where: 2001 Collins Avenue [map], Miami Beach, FL, United States, 33139
December 10, 2013 at 9:14 AM | by | Comments (0)

Visitors to the The Setai in South Beach this month might notice the property smelling a little more fragrant than usual. That's because master perfumer, Roja Dove, of Roja Perfumes (and formerly of Guerlain) has created a new fragrance especially for the luxury hotel.

The orange-inspired Neroli-based scent is now present throughout all areas of the hotel and can be found in the new line of bathroom amenities from the shampoo to conditioner, shower gel, body milk, and hand soap. Roja himself traveled to the Setai last New Year's to conduct research for the "olfactory project." And here's what he came up:

I chose Neroli as the basis for The Setai creation, as the orange, from which it comes, is so meaningful to Florida. I believe that it is a wonderful material that is sensual and refreshing, masculine and feminine, and therefore well-suited as a starting point. I personally spray Neroli on my bed linen, especially my pillows as it induces a fantastic state of wellbeing—perfect when staying at The Setai.

As Miami has beautiful weather year-round, I decided to add some very precious materials such as Litsea Cubeba, which adds to the fresh citrus aspect of the Neroli and stops it being too sweet without removing its sensuality. The heart of the creation also has whispers of precious Rose de Mai and Jasmine de Grasse to add a subliminal feeling of luxury. I have worked these with Geranium, Clove Leaf, and Lemongrass to give a contemporary edge and add to the freshness.

If you're not flush enough to spend a night at the hotel, where rates start can go for over a $1,000 a night in high season, The Setai is selling its own candle with a 24-carat gold coated lid and handmade packaging for $125. A expensive Christmas gift for sure, but being able to bring the smell of The Setai with you anywhere? Priceless. (Or so we hope.)

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