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W Amsterdam Will Be An Upside Down Hotel With Rooftop Restaurant & Bar

Go To The Hotel's Web 
  Site Where: Spuistraat 175, Amsterdam, NH, Netherlands, 1012 VN
December 23, 2013 at 10:36 AM | by | ()

Having received a first shot of the future W Amsterdam thanks to one of our tipsters, we decided to do a little further investigation and see what we could find out about the hotel located just off of Dam Square, less than ten minutes’ walk from the city’s central railway station.

We’d agree with our tipster’s assessment that the building, in its current state at least, lacks in the aesthetics department, but, with the right bit of love and W imagination, we do see a lot of potential. The address is not Raadhuisstraat 2, but rather Spuistraat 175, the street that runs along the back of the building. The Albert Heijn (a grocery store) and Gall & Gall (a wine & spirits shop) you see on the ground floor in the above shot will remain. Based on the description on the architect’s website, this will mean that all public spaces of the hotel, including reception, restaurant, and bar, will be on the top floor of the hotel. Read on for more about the building’s history and future as a W.

Joseph Crouwel originally designed the former Government Office for Transactions and Telephony in 1925, with the design influenced by Frank Lloyd Wright’s Larkin Administration Building in Buffalo (NY). The back of the Royal Palace of Amsterdam (Paleis op de Dam) is visible in the above shot, with Dam Square just on the other side. The classic building to the right with the two spires (see below) is the former post office, now a shopping mall.

The exterior of the 1925 building will be fully restored, with the inner courtyard getting a completely new façade. There is mention of a “new refined glass construction […] that extends into a panoramic roof structure,” which is where we expect that restaurant and bar to be located. The W Amsterdam will have a total of 185 rooms.

Given that construction is in the early stages, 2015 or 2016 is our guess for a completion date.

[Photos: JasonD for HotelChatter]

Archived Comments:

Interesting location but has potential

It's a decent enough location but the rooftop bar will be spectacular!

One correction to your story Albert Heijn is certainly not an upmarket supermarket similar to Whole Foods.  The type of store that is closer to Whole Foods are Stach Food <a href="http://www.stach-food.nl/">http://www.stach-food.nl/</a>

Albert Heijn is far closer to a US chain like Safeway or Krogers and in the UK it would be Sainsbury's.

But looking forward to see the end result of their renovation.


Grocery stores comparisons never really match up, but limiting myself to national stores I would put AH above Safeway and closer to Whole Foods (if indeed not quite as outrageously pricey). In the UK, it'd be more Waitrose, not Sainsbury's. Just my assessment having lived in all three countries; regardless, not the point of the story!

Albert Heijn

Sorry, just have to comment on this article as I WHOLEHEARTEDLY agree with travelnetworkau -  Albert Heijn is DEFINITELY not comparable to Whole Foods nor should it be compared to Waitrose.  It is a normal grocery store for the masses and there is NOTHING posh about it!

Groceries... 2

I've made it just 'a grocery store' as apparently comparing AH to anything seems to be more interesting / comment-worthy than what W is going to be doing here. My main point was in response to the original comparison of AH to Walgreens in the previous post, which I'd like to think we can all agree does not work.