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Country Inns & Suites Debuts Brand's New Look in Illinois (But The Cookies Remain)

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  Site Where: 3092 Stevenson Drive [map], Springfield , IL, United States, 62703
December 23, 2013 at 2:43 PM | by | Comment (1)

Hey, Santa: if you need a place to take a disco nap on Tuesday night, we’d suggest hitching your reindeer up at Country Inns & Suites in Springfield, Illinois. Trust us: this place gives good cookie—and it has a spanking new design.

Founded in 1987 in Burnsville, Minnesota, Country Inns & Suites by Carlson has some 480 locations worldwide. The original property was modeled on a home-style bed and breakfast, and visitors got freshly baked batches of Santa’s favorite treats. The tradition of cookies-on-arrival continues today, even in the midst of the brand's first-ever major overhaul. (We first reported on this new look back in April.)

Created in partnership with Genevieve Gorder (an interior designer and HGTV star), “the new look is a take on contemporary American residential style,” said Scott Meyer, senior vice president of midscale brands in the Americas for Carlson Rezidor Hotel Group. “Crate & Barrel, Room & Board, or Restoration Hardware...had a great influence in the design approach we took.” The overall goal of the facelift, Meyer added "was to acknowledge modern tastes and lifestyles, while continuing our philosophy of treating guests like they are family.

The 78-room Springfield location is the first to get the new look. The property now has spa-inspired bathrooms—Meyer says that’s “something you won’t find in any other upper mid-scale hotel”— with deep sink basins, walk-in showers, and heated tiles. There’s also new exterior architecture, a warmer color scheme flooding the interior, and a revamped logo that decks everything from signage to key cards. But rest assured: “The brand still embodies the best parts of the founding philosophy, including the cookies,” Meyer said.

Meyer predicts that the Springfield property will draw a mix of leisure and business travelers, since it’s located right off a major interstate highway. And what will leisure travelers find? “I did know Springfield was the capital of Illinois and that Abraham Lincoln made his home there,” said Meyer. "But I didn’t know corn dogs apparently originated there. I’ll have to try one the next time I visit.”

[Photo: Country Inns and Suites]

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