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Concorde Loses Half Of Its Hotels In A Year, What's Next?

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  Site Where: 108, rue Saint-Lazare, Paris, France, 75008
December 23, 2013 at 9:02 AM | by | ()

Hotel rebrandings happen – they are a fact of life in the industry, whether a result of lawsuits or some other drama, or just a desired change in direction or repositioning. The difference for guests can be substantial if major renovation is involved, and sometimes it is simply a case of one name on the door coming down and another going up.

We’re not entirely sure though what to call it when a hotel group loses half of its portfolio in the span of a single year, which seems to be the case for Concorde Hotels. Earlier this year, Hyatt swooped in and took over the management of four of its hotels (two in Paris, two on the French Riviera), newcomer The Set will be closing the Lutetia soon for yet another full-on French palace hotel renovation, and now Hilton is taking over Concorde Paris Opéra and Sofitel the Concorde Berlin. Seven hotels in twelve months is quite the stampede for the door marked “exit,” is all we’re saying.

The 124-year old hotel opposite the rail station Gare Saint Lazare will be completely overhauled before the Hilton flag starts flying by the end of 2014. Given the ginormous tourist destination that Paris is, it may surprise you that this will actually be the first “proper” Hilton hotel in the city. Current options are limited to Hiltons at both Charles de Gaulle and Orly airport, in the business-y La Défense area, and the Trianon Palace Waldorf Astoria in Versailles. The hotel will have 266 rooms, an Executive Lounge, and a number of food & beverage outlets. For good measure, Hilton is also constructing a hotel and conference centre in Chantilly, a half hour outside of Paris, due to be finished in 2015.

Much sooner than the Paris transition, things will be changing in Berlin, where on February 1st, the Concorde will be rebranded as the Sofitel Berlin Kurfürstendamm. Renovations will take place from then right through to the fall, including MyBeds showing up in the 311 rooms, and updates to the lobby, restaurants, and bar. This is the second Sofitel in Berlin (the existing hotel is on Gendarmenmarkt), and a new hotel is also underway in Frankfurt, scheduled for 2015.

What does this leave Concorde with? In Paris, it’s down to one hotel: Concorde Montparnasse. Other than that, there is Hotel de la Cite Concorde in Lyon, Villa Massalia in Marseille, Hotel de la Paix in Geneva, a hotel in Tunisia, and two in Egypt. We’ll have to wait and see how long those are going to stick around for.

[Photos: Concorde Hotels]

Archived Comments:


The Concorde in Lyon will become a Crowne Plaza on March 1st.