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David Beckham To Create Dining and Retail Concepts for Las Vegas Sands...in China
David Beckham made his name as a top footballer in his younger years but now in his retirement, he's become a man of many leisurely pursuits such as underwear modeling, cologne-making and tattoo collecting. He's also dabbling in the hotel world.
Last week, the Las Vegas Sands Corp., announced that Beckham would be assisting in the development of "dining, retail and leisure concepts" at the Sands properties in Macao and Marina Bay, Singapore. Much of the press release about the partnership is a bunch of "we're so excited" type of statements yet the details are scant on what exactly Beckham will be doing.
Our guess is that someone else is going to come up with these new concepts which will obviously have a luxury element to them for which Beckham will lend his face and body. We're thinking David Beckham Steakhouse, David Beckham Watch Shop, David Beckham Cigars, David Beckham Men's Intimates, David Beckham Noodles To Go. Er, maybe not that last one.
However, given that Becks is now the global ambassador for Chinese Football, we're sure at least one of these concepts will have to do with the sport itself. All "Bend It Like Beckham" jokes aside, we're quite curious to see what they, er, he, comes up with.
[Photo: Las Vegas Sands Corp.]