How Hyatt is Changing Up The All-Inclusive Experience With Ziva and Zilara
We gave you a sneak peek into the first-ever Hyatt Hotel all-inclusive brand last week, Hyatt Ziva Los Cabos, but now Hyatt has officially unveiled both of their new all-inclusive brands, Hyatt Ziva and Hyatt Zilara.
As you may recall, Hyatt Ziva is the family-friendly resort while Hyatt Zilara is the adults-only resort. ut whichever resort you choose, Hyatt is always listening. Seriously, that's what they said. They're listening to what you want out of the all-inclusive experience and they're making that feedback a part of their brand development.
“We are listening to guests as we create these brands so that we can redefine this category and make the all inclusive experience Hyatt offers unlike anything currently in the market,” said Chris Walker, vice president, brand experience, Hyatt. “We believe that we can leverage our expertise in hospitality to make a short-term impact in the category while inviting our guests to help us create their ideal experience over the long-term. We intend to prototype and test various services, food and beverage concepts, and amenities and collect feedback in real-time to constantly lead in the all inclusive market.”
They ain't messing around. Here are just a few things that Hyatt is implementing with their new all-inclusive brands:
· Both Ziva and Zilara are focusing more on food and beverage quality and guest service as a way to bring "increased level of sophistication" to the all-inclusive segment.
· Guests will be contacted by the resort before they arrive to find out any special requests or itinerary wishes they may have for their trip.
· Ziva and Zilara will go beyond the standard recreation activities to bring local culture to the resorts and help guests seek some some of that culture on their own.
· Lastly, Hyatt is promising more spontaneity at their resorts, going beyond the traditional all-inclusive resort activities. Don't worry, the pools and the tennis courts will still be there!
Hyatt Ziva Los Cabos is already open while Hyatt Zilara Cancun will open on November 15th with rates at around $400 a night. A second Hyatt Zilara resort will open in Rose Hall, Jamaica in late 2014.