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How Much Are You Willing to Pay for Green and Energy Saving Hotel Amenities?

November 29, 2013 at 12:23 PM | by | Comment (1)

Even though common sense tells us that"green initiatives," such as not washing towels and sheets every day, should make things cheaper in the long run, we haven't exactly been seeing hotel rates drop just because a property puts a card on our pillow and a key-activated power switch on the wall.

Sometimes it seems like hotels regard these features as things they might even be able to charge more for, as if they were some must-have amenity that directly enhances our stay.

And we guess part of that makes sense, since big projects, such as installing wind turbines on the roof, are the equivalent of a renovation for hotels and come with an upfront cost. We'd be silly to think part of that cost wouldn't be passed on to the consumer.

That said, we've entered a time where consumers, ourselves included, value energy-saving initiatives and want to see hotels go forward with them. Our question to you today on Black Friday seems even more relevant considering you're probably busy chucking deuces (the two-dollar bill kind): If hotels decide to "renovate" and pony up to "go green," are you willing to back them up and pay a higher rate?

We don't see the decision to be different from any other type of renovation - either the investment is going to pay off or it isn't. And as much as we would all like to think otherwise and that hotels would do it out of the goodness of their hearts, the effort will not be made unless it makes sense on the balance sheet.

Ultimately, we expect (and demand) that the energy savings and efficiency gained by hotels be passed on to us via a reduced rate in the long run - aka we will not accept or support hotels that use "going green" as a marketing campaign only - but for now we can say that we are happy to help fund the transition and pay a little more. An extra ten or twenty bucks a night in exchange for a more responsible effort when it comes to conserving our resources seems reasonable to us.

[Photos: Uniceng]

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Profits not Savings

Call me cynical, but I doubt that any money saved through green initiatives will ever translate into cheaper rates. Hotels that offer bonus frequent guest points for foregoing daily housekeeping know that the cost provide those points is less than the cost to clean the room.

Any monetary savings will end up helping the bottom line. For the record, that's not a bad thing if it doesn't cost the guest anything. But, the idea guests should pay more to fund green projects is a bad one.

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