That said, we've entered a time where consumers, ourselves included, value energy-saving initiatives and want to see hotels go forward with them. Our question to you today on Black Friday seems even more relevant considering you're probably busy chucking deuces (the two-dollar bill kind): If hotels decide to "renovate" and pony up to "go green," are you willing to back them up and pay a higher rate?
We don't see the decision to be different from any other type of renovation - either the investment is going to pay off or it isn't. And as much as we would all like to think otherwise and that hotels would do it out of the goodness of their hearts, the effort will not be made unless it makes sense on the balance sheet.
Ultimately, we expect (and demand) that the energy savings and efficiency gained by hotels be passed on to us via a reduced rate in the long run - aka we will not accept or support hotels that use "going green" as a marketing campaign only - but for now we can say that we are happy to help fund the transition and pay a little more. An extra ten or twenty bucks a night in exchange for a more responsible effort when it comes to conserving our resources seems reasonable to us.