Hyde Hotels Are Real and They Are Really Happening
When we stumbled across the trademark for Hyde Hotels earlier this month, we had no idea if this would actually happen. Or maybe we were just trying not to get our hopes up. But this morning, we've learned that Hyde Hotels, Resorts & Residences are real and they are really happening--in Midtown Miami and Hollywood Beach, Florida. sbe has partnered up with developer Jorge Perez and his company, The Related Group, a prolific builder of luxury condominiums and multi-family residences, to get the brand going.
But the question on everyone's mind is now--how does one transform a nightclub brand into a hotel brand? By focusing on design, for starters. Hyde Hotels want to "strike a balance between innovation and functionality. Hyde will give guests everything they need, without the clutter of items they don’t." And as with all new hotels, technology will be a huge focus, allowing guest to customize everything from their interactions with hotel staff to personalized in-room and on-property amenities. Lastly, the hotel's nightclub roots will shine through with the brand's connections to the worlds of music, fashion, art and even, socializing.
Here's what Sam Nazarian, founder, chairman and CEO of sbe, has to say about his newest hotel brand:
“The Hyde brand has always been defined by its connectivity to music, fashion, art and socializing, where luxury is not about pretense or posturing, but rather authentic style with a commitment to facilitating distinct lifestyle experiences. Past collaborations with Related (ex. SLS Hotel & Residences Brickell) show that they understand how the Hyde Hotels, Resorts & Residences brand can fill a major void in the marketplace, and can adapt to an array of global communities.”
Hyde Hotel will also be given out special VIP perks to their hotel guests and residence owners such as exclusive access to the Hyde portfolio, including outposts at Los Angeles’ STAPLES Center, the Bellagio in Las Vegas, SLS South Beach and the American Airlines Arena, as well as the entire sbe hospitality platform which has over 80 properties in the hotel, restaurant and nightlife properties realm.
Keep reading for more info on Hyde Hotel & Residences Midtown Miami and Hyde Resort & Residences Hollywood Beach
The Hyde Hotel & Residences Midtown Miami will be located at Midtown Ave. and 34th Street between Miami’s Design District and Downtown. It will have 80 hotel rooms and a whopping 400 luxury condominiums. "Chic" F&B outlets along with a pool deck, a spa and fitness center and meeting and event spaces will round-out the on-site amenities. Miami-based firm Arquitectonica designed the building and David Rockwell is doing the interiors "with tech-minded, culturally fluent young professionals in mind." (Hello, Millennials!) The property will open in 2016 and condominium reservations are currently being accepted for the property, handled by Related Realty, in partnership with Fortune Development Sales.
Hyde Resort & Residences Hollywood Beach will have 40 condominiums along with 367 condo hotel units spread out over a 40-story beachfront tower at 4111 South Ocean Drive. Detes are a little more scant on this project but owners and guests will get access to a posh beach club with private cabanas. And you can count on more "chic" F&B outlets as well. Cohen, Freedman, Encinosa and Associates will be the architect for the project, with Related and Fortune partnering on the development and sales of the project. Reservations for ownership are being accepted this month but the project won't open until 2016.
There are websites up for the two new Hyde Hotels but there's not much there (one is just a landing page on the server host's site.) But we're sure there is tons more to come out about these new hotels. #canthardlywait