Could a Hotel Partnership With Philly Help Atlantic City?
On a recent jaunt to Portugal, we discovered what we thought was a great split-hotel package that allowed guests to experience two sides of the country: A few days in Lisbon and a few days on the south coast soaking up rays. For travelers who are adventurous but still desire structure, the concept takes out a lot of the planning but still leaves you more independence than, say, a full-on "put your bags outside the door before you go to sleep" tour operator type of thing.
Since being introduced to the idea last month, we've been thinking about where this "best of both worlds" partnership might be a good fit in the States. Despite driving distances and train services being what they are in our country in general, we were able to come up with a bunch of places where this type of package could go over well (some of which have tried it at times in the past). Think San Francisco with Napa or Sonoma, Denver with Breckenridge, Park City with Salt Lake, New York City with the Finger Lakes/Hamptons, or Philly with Atlantic City.
We focus on the latter in this column for two reasons: 1) While visitors to San Fran or Denver most likely already have their sights set on wine country and the mountains, we're not sure many realize how close Philly is to the shore and 2) Atlantic City could certainly use a little love these days, and a package that gave city dwellers the chance to check out Atlantic City, a place they've certainly heard about given all the press Revel has attracted the past two years, could help boost tourism.
The great thing about this package is that even if it doesn't become a booking sensation, it can put the idea in travelers' heads if marketed correctly, inspiring both locals and tourists to give AC another look. The train from Philly to AC takes about an hour and a half (or a 45-minute drive), so even a quick overnight is possible.
So what do you say, Philly? Are you as pumped about a city/shore campaign as we are? Hit us with your thoughts in the comments below.