1 Hotels Is Now 1 Hotel & Home
Things have finally begun to move forward with 1 Hotels who are planning open the 1 Hotel Central Park in the spring of next year. 1 Hotels are also working on properties in South Beach and Brooklyn. And now we've learned that the brand has changed their name ever so slightly to 1 Hotel & Home.
Tipster Andrew alerted us to the moniker change-up and pointed us to the 1 Hotels website for the proof. Indeed, 1 Hotels is going by 1 Hotel & Home with the tagline, 100% Natural, which is no doubt a reference to the hotel brand's green and sustainable practices. Here's who some1 describes it:
Once in a while a brand comes along that does what’s right and makes you feel good. We’re creating a new place that brings the sounds and textures of nature inside and engages the community outside. A place to experience the sensual goodness that comes from the use of reclaimed materials, the freshest organic ingredients and a considered way of doing things. A place to relax, connect and celebrate something that has never been done before.
"A place to experience sensual goodness." That's a tall order for any hotel brand, especially one that is hoping to use reclaimed materials and organic ingredients in an urban setting. But we're excited to see how 1 Hotels, er 1 Hotel & Home pulls it off.
[Screengrab: 1 Hotels]