First off, it's free to become an iPrefer member; just sign up at www.iprefer.com. Once you're a member, you'll then earn one point for every dollar spent at participating hotels. Then, when you have accumulated a qualifying balance of 2,500 points, you can exchange their points for Reward Certificates (starting value of US$50 and also available in British Pounds and Euros) redeemable at every participating property. You just print off your certificate, or save it on your phone, and present it at check-in. All participating hotels accept Reward Certificates towards payment for any hotel room booking, and some also accept them as payment for other services, such as brunch or a spa treatment.
In addition to points, all iPrefer members receive additional benefits upon check-in at every participating hotel through a new tiered status system, determined by points earned during a 12-month period:
• Silver (0-4,999 points): Points for eligible bookings, complimentary Internet, priority early check-in and late check-out
• Gold (5,000- 14,999 points): Silver benefits plus a welcome amenity and upgrade when available
• Platinum (15,000+ points): Gold benefits plus 10% bonus points earnings
Ueberroth says that iPrefer is the first reward program that celebrates difference, and custom-fit, bespoke hotels, over homogeneity.With participating properties that vary from the sleek Sherry Netherland to the traditional Guatemalan textile-decorated Porta Antigua, you need never get stuck in a hotel brand rut again.