What is Atura Hotels and Why You Should You Care?
The landscape of Aussie hotels will be changed for the better this month when the newest brand of hotels opens its doors. If you're planning a trip down under and don't want to smash your piggy bank doing so, then remember this name: Atura Hotels.
The newest option comes to us from a group called Amalgamated Holding Limited, but you might know them better by the work they've been doing with QT Hotels and Rydges Hotels. But instead of resting on their laurels with the cool edginess of QT and the family-resort of Rydges, they've gone a created a new concept that will be appealing to business travelers and those that don't want to miss out on cool hotel design to save a few bucks. (Which is like, everyone everywhere.)
Atura's first property is already checking in guests in Sydney's inner-suburb of Blacktown. Aside from cool design, guests will get free in-room movies, coffee machines and a business center completely outfitted with iMacs. But if you'd rather stay connected on the go, there is free WiFi throughout the hotel and in every guestroom. If you've ever been to Australia, you know this is a big deal since hotels charge a pretty penny for some connectivity.
In another Aussie hotel first, each room will sport the RFID, NFC door locks so you can use your own smartphone to get into your room. If you would rather not use this futuristic technology you can just ask for a traditional key-card.
Over the next three years, plans are to expand the brand to more markets across Australia keeping with the just-outside-the-CBD vision. We've seen prices of hotels down under pretty pricey, so if the location is right, we really can't argue with a $145 per night pricetag.
[Renderings: Atura Hotels]