The new series is part of the company's "Let Us Stay With You" campaign, which was launched last year to illustrate how adept Ritz-Carlton is at interacting with guests, introducing new products/amenities, and training staff.
Each video in the "Art of the Craft" series focuses on a single employee engaged in the "art" of his or her "craft." Interspersed are countless shots of the individual property, well-manicured guests with big smiles on their faces, and peppy music playing in the background. It's a feel-good company ad that can at times get a bit twee, as the shoe shine valet from Ritz-Carlton Istanbul (who remains nameless, as they all do) proclaims:
"My favorite part of my day is seeing a guest's face when I'm finished shining their shoes. Admiring how shiny they are, makes me very happy."
And there are still another six videos to be released (watch them here)—heaven knows what other wizardly talents will emerge from Ritz-Carlton's unfathomable depths before then.
But in the meantime, we're curious to know: is Ritz-Carlton blowing smoke, or has a housekeeper, shoe shiner or sommelier ever made a major impact on you too? Let us know your thoughts!