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Would You Pay $1,099 To Sleep In The Keating's Gordon Ramsay Suite?

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  Site Where: 432 F Street [map], San Diego, CA, United States, 92101
September 5, 2012 at 9:08 AM | by | Comments (3)

So, by now we all know the deal with the Keating Hotel, right? San Diego's "all flash no cash" hotel whose owner was genuinely more interested in things like Bang & Olufsen flat screens and espresso makers than actual comfortable rooms.

Well, that all changed with Gordon Ramsay's highly-publicized visit back in December to shoot a recently-aired episode of Hotel Hell. Since then, the menu has been simplified, the GM is no longer doing laundry (hooray, Sandra!), and, most importantly, the room service has been tightened up.

But there's one other thing. Remember back when we heard about Gordon designing one of the suites at the Keating? Well, the 2-room Victory Suite is now available for booking—at a staggering $1,099/night. So is it worth the cash?

Considering the fact that pretty much everyone's initial complaint about this place was that it focused too much on the design, you'd think promoting a suite based on its name and its look wouldn't be in their interest. Well, so much for that.

As the hotel writes:

"The Ramsay-designed Victory Suite features a master bedroom with California King bed, an oversized walk-in shower with overhead rain fixtures and a Pininfarina-designed Morphosis Jacuzzi tub. The ultimate entertaining space, the suite includes a separate living-room area complete with seating and dining areas, wet bar, top-of-the-line Bang & Olufsen entertainment system and two flat panel HD televisions.

The Victory Suite’s exceptional amenities are all complemented by sweeping views of San Diego’s historic Gaslamp Quarter."

Well, that last part sounds nice! And indeed, the Victory Suite has one of the hotel's best features: a corner nook, with the rounded bay windows and comfy seating area to sit and look out on the city below.

Judging from photos on the website, the rest of the suite is marked by brick walls, billowy white curtains, black-and-white photography, and shag carpets. Gordon Ramsay apparently co-designed it (or was it just inspired by him? The wording is a little unclear), so it's got that going for it.

But special enough to cost $1,099? A Standard room at the hotel usually goes for around $249/night, and while a Front Desk agent explained that the reservations department might be able to negotiate the suite's rate down a bit, $1,099 is the base rate.

But who knows? Maybe the Gordon Ramsay name is enough to lure a few diehard fans. At least then, the hotel would be raking in the cash to offset the flash.

[Photo: Keating Hotel]

Comments (3)

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No!

The Keating Hotel is expressing the same gross arrogance for the guest that that was leading them to failure to begin with by attempting to exploit such an exurbanite rate for a room that garnered a premium rate for the area to begin with. Besides the same "Pininfarina-designed Morphosis Jacuzzi tub" still sits in the main room and I am sure it still sounds like a boat trolling motor. The focus of all of Gordon Ramsay shows is himself. The crew behind him has done a lot of work and I am sure a lot of staff training that is not allotted camera time.  The Keating Hotel is more functional and has a new lease on life but, will it have a future?

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