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Europe's First Element Hotel Will Open In Germany

September 21, 2012 at 9:14 AM | by | ()

Is Europe ready to balance itself out?

This week it was announced that Element, the brand that once gave out free rooms to guests who showed up with recyclable plastic bottles, is finally making the move across the pond. Starting with...Frankfurt, Germany. Though from the sound of it, Starwood is just scratching the surface, as it plans to embark on a full-blown European expansion of the eco-conscious brand.

Hope those Germans have a soft spot for smoothie stations and healthy breakfast wraps!

LEED-certified buildings, "spa-inspired" bathrooms, 24-hour fitness centers, 100&% recycled carpet material....well, the list goes on. These are just a few things that guests will get to enjoy when the new Element Frankfurt Airport opens in 2014, a few miles outside the city's international airport (Europe's third busiest, in fact).

Similar to other Elements (see: New Jersey, Miami), the location was chosen for the number of major corporations (Lufthansa, Condor, DB Shenker) who've set up their global headquarters there.

Whether or not the "green" concept will catch on in Europe as quickly as it has in the States is another matter, but Starwood remains hopeful:

"In the years to come, we plan to expand Element throughout Europe with development partners, like [developer] Bari Gruppe, who are as committed as Starwood to innovation and sustainability in the hotel industry."

The new-build hotel will feature 133 studios and one-bedroom suites, plus large desks, open shelving and en-suite kitchens. That way, if the healthy food doesn't stick, you can always fry up some bratwurst and wash it down with a Pilsner. Don't worry, we won't tell.

[Photo: HotelChatter]

Archived Comments:


The only good hotel at FRA is the Hilton Garden Inn, and that JUST opened. So excited to have another option in a couple years.