Essex House And Marriott Are Finally Back In Each Other's Loving Arms
They say history has a way of repeating itself. And apparently, so do hotels, because Jumeirah Essex House is set to become a Marriott once more, after previously flying the Marriott flag between 1969 and 1985.
The hotel has been on the market since March, with plenty of people speculating on just who would be replacing Jumeirah. Nothing was confirmed until late last week, when USA Today announced that JW Marriott would be hanging its sign over the front door.
The new owners, Chicago-based Strategic Group, are happy to be reuniting Marriott with its long-lost Essex House, which Marriott says it has spent the last ten years trying to get back. And Marriott is happy because it finally gets to show off its JW Marriott brand in Manhattan. Winners all around!
As far as changes to the hotel, the article reports:
"After the sale closes, Strategic plans to give the hotel a modest, $18.3 million makeover.
The plan primarily involves updating some common areas and changing the recognizable signage."
So we shouldn't expect anything too drastic. Even though Jumeirah is a pretty classy brand, Marriott positions JW Marriott just a "notch below" the super-luxe Ritz-Carlton brand, so much of the clientele will likely remain the same.
What about you? Are you excited to test out Manhattan's first JW Marriott? Or will you miss its Jumeirah days? Let us know in the comments below!