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Bad News About The New IKEA Hotels: No IKEA Furniture

August 20, 2012 at 9:25 AM | by | ()

Looks like we—along with the rest of the world—may have gotten a wee tad ahead of ourselves following IKEA's announcement last week that it will be launching a new chain of budget hotels across Europe.

Though we readily accepted the fact that the Swedish brand wouldn't have its name on the hotels, what wasn't immediately clear was that the hotels won't actually contain any IKEA furniture. Sad, but true.

In a statement to Reuters, here's what a senior exec at IKEA's parent company, Inter IKEA, had to say:

"'It is not an IKEA hotel. It’s a continuation of our normal investment activities in real estate.'

However, Muller said, the hotels will operate under IKEA’s credo of 'good quality at a reasonable price,' and will be designed by Nordic designers with a Scandinavian feel."

Not that any of this is meant to make us less excited about the finished, IKEA-approved product, but it certainly paints a different picture than many of us had initially envisioned. Owing to the brand's super-successful history in the furniture—and, more recently, real estate—business, we trust they know what they're doing.

[Photo: IKEA Cataog]

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