Starting this month, if you book a VIP suite, your room will have its own dedicated VIP Concierge W Insider (who can essentially coordinate your entire stay, should you wish). You'll also get a transfer from Miami airport to the hotel (in a luxury vehicle, natch) and guaranteed entrance into WALL nightclub, where it's not unusual to see people rack up a $10,000 bottle service bill.
Upgraded amenities would also await you in your suite: fresh fruit, more bathroom goodies, Nespresso coffemakers with milk frothers, electric trouser presses and live orchids. (Side note: We kinda love this non-sensical list of luxury).
To book one of these VIP suites, you'll need to look for the following room categories: E-WOW Penthouse, E-WOW, Marvelous, Cool Corner and Sensational Suites.
We plugged next weekend's dates into the online reservation system and found a Sensational Suite from $1,339 a night. The other VIP suites showed up as unavailable.
Hmmm. Some pretty swanky folks must already have their eyes on those live orchids.
[Photo courtesy W South Beach]