Commune Hotels Will Kick Off Their New Hotel Brand in NYC

June 4, 2012 at 6:18 AM | by juliana | Comments (0)

Insert new Commune Hotel here.

When Thompson Hotels merged with Joie de Vivre hotels earlier this year to form Commune Hotels and Resorts, there was plenty of talk from Commune sources about the creation of a new hotel brand. Indeed we heard in April that Thompson was working on a Thompson-like budget brand.

Well, the time has come for a new Commune brand to go public...kinda.

Commune has let us know they are launching a new hotel concept that is "stylishly ergonomic" with "efficient guestrooms and communal dining in a dynamic and unique urban environment." Here's a little more verbiage from Commune on the new brand:

Complementing Commune's existing brands, Thompson Hotels and JDV, the new concept will be defined by intelligence and simplicity. This brand will appeal to a distinct type of traveler: educated, involved, and socially conscious global citizens who believe in the blending of form and function, beauty and responsibility. Commune's new concept will be innovative, creating evolving destinations that are sustainable, affordable, efficient and beautiful.

The first location for this new brand will be a 250-room hotel in Manhattan's hot new hotel neighborhood, the NoMad district at 11-13 East 31st Street. That puts it right across the street from the Hotel Chandler, most famous for the Real Househusband who works there. It will also just be a few clicks away from the newly revamped Roger Hotel.

According to Simon Development which is developing the hotel along with Cube Capital and Eagle Point Hotel Partners, construction will start in early 2013 with an opening happening sometime in 2014. The 33-story hotel will also have a 125-seat restaurant, lounge and rooftop bar with 360 degree views.

But what it doesn't have is a name. Commune plans to release the new brand name along with further expansion plans at a later date.

We also don't know if this is the Thompson-like brand we heard about the other month or if it's a different kind of concept. (But if we had to bet on it, we'd say it's Thompson Lite, er, we mean Thompson-like.) And so, once again, we wait....

Got any scoop on the new Commune Hotel opening in the NoMad nabe of NYC? Pass it along!

[Photo: Google Street View; Rendering: Simon Development]

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