Fairmont Announces a Chinese Menu Program (And Its Way Better Than Your Local Chinese Food Joint)
Early this year, the China National Tourism Administration put out a report saying that more than 77 million Chinese travelers are expected to take a trip overseas in 2012. Now we may not be math wizards over here at HotelChatter, but even we know that 77 million travelers = 77 million potential hotel guests.
Being the savvy hoteliers that they are, Fairmont Hotels announced last week that they are introducing a new “Chinese Menu Program.” Now, that may sound just a tad uninspired, but we think the program really just needs a better name!
Fairmont has already introduced authentic Chinese food to its menus worldwide as part of, what we’re going to rename as, their “Gong Yíng” program (which, according to our unreliable online Mandarin dictionary, means “to welcome respectfully”), so if you want chicken congee for breakfast, you can do that. Plus, they’ve brought in a variety of loose leaf teas including authentic white, black, green, oolong and flowered teas locally sourced by Toronto tea experts, The Metropolitan Tea Company.
Rolling out through 2012, the other biggest ingredient of Fairmont’s “Chinese Menu Program” is the service that Chinese travelers can expect when they dine at a Fairmont restaurant. Meals begin with the offering of a cold towel and end with a hot towel – very civil, we think. We might order the Chinese Menu for that alone, although the Crystal Prawns with Green Tea and the Whole Snapper with Ginger and Soy do look very, very good. All front line staff, such as servers, will be briefed in proper etiquette to ensure that Chinese guests feel welcome.
So far, Fairmont’s service offering extends only to the ritual of eating, unlike the programs announced last year by Starwood and Hilton that also extend to room amenities, but we wouldn’t be surprised if Fairmont looked to expand their program as well, much like they’re expanding their actual presence in China. In addition to the Fairmont Beijing, Fairmont Yangcheng Lake, and Shanghai’s Fairmont Peace Hotel, Fairmont expects to open new hotels in cities such as Nanjing, Taiyuan, and Chengdu in the near future too.
[Photo: Fairmont Hotels & Resorts]