What's happening, according to the Wall Street Journal, is that Orbitz is remembering which people book rooms on Mac computers, and then showing them different—slightly more expensive—hotel options compared to PC users.
While Mac users don't necessarily get shown higher rates on the same room, Orbitz is essentially creating two markets of online hotel bookers, Mac-ers and PC-ers.
This reminds us a little of the Parks & Recreation episode where Ron Swanson first hears about internet cookies, and freaks out because the internet is storing information about him.
Except in this instance, instead of throwing our MacBook in the dumpster (like Ron does), we'll probably leave it on the desk, and just resort to old-fashioned phone calling to book our hotel rooms.
The article explains:
"Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site's average nightly hotel booking is around $100, chief scientist Wai Gen Yee said.
Mac users are 40 percent more likely to book a four or five-star hotel than PC users, Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms."
Should Orbitz be allowed to try to predict your tastes based on what type of computer you use (and God knows what other information)? Sound off below!