Guests will find the bow-tie everywhere from keycards to hotel stationary to, yes, water bottles.
Because there's always the possibility that you'll wake up not knowing where you are, and from a quick head turn over toward the nightstand, that big tall bottle of Smart Water towering over you, sporting its own little bow-tie, will be just the reassurance you need. 'Yes,' you'll say to yourself with confidence, 'Indeed, I am a guest at The Roger.'
While not exactly the most abhorrent hotel logo we've ever seen (and we've certainly shared our opinions on a few of them), we couldn't help but feel the hotel might have gone a teensy bit overboard on the whole cute-sy bow-tie imagery. But hey, maybe it's just our inner frustration coming out at the fact that we don't actually know how to properly tie a bow-tie.
Check back tomorrow for a first look inside The Roger's new Hollywood-meets-New-York-inspired lobby—and a guest room!