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You'll Find The Roger's New Bow-Tie Logo Literally Everywhere

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  Site Where: 131 Madison Ave [map], New York, NY, United States, 10016
June 20, 2012 at 9:17 AM | by | ()

You've heard of Portlandia's 'Put a bird on it'? The Roger likes to put a bow-tie on it.

The newly-relaunched hotel is seriously into its new Steven Kamali-approved look: striped marquee awnings, white brick walls, reclaimed wood staircases and all.

Nicknamed the "son" of the pre-existing Roger Williams Hotel, its new incarnation as The Roger is deliberately trendier, spiffier, and more subtle. And a big, big, biiiig part of that new look is The Roger's ubiquitous branding device: the bow-tie.

Guests will find the bow-tie everywhere from keycards to hotel stationary to, yes, water bottles.

Because there's always the possibility that you'll wake up not knowing where you are, and from a quick head turn over toward the nightstand, that big tall bottle of Smart Water towering over you, sporting its own little bow-tie, will be just the reassurance you need. 'Yes,' you'll say to yourself with confidence, 'Indeed, I am a guest at The Roger.'

While not exactly the most abhorrent hotel logo we've ever seen (and we've certainly shared our opinions on a few of them), we couldn't help but feel the hotel might have gone a teensy bit overboard on the whole cute-sy bow-tie imagery. But hey, maybe it's just our inner frustration coming out at the fact that we don't actually know how to properly tie a bow-tie.

Check back tomorrow for a first look inside The Roger's new Hollywood-meets-New-York-inspired lobby—and a guest room!

[Photo: HotelChatter]

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