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Scent In the City: Rosewood Hotels & Resorts Offers a Fragrance Butler Program

June 21, 2012 at 3:28 PM | by | Comments (0)

If scent truly is the strongest evoker of memories, then Rosewood Hotels & Resorts is sure to create some new ones with this “smelly in a good way” addition to their amenities package.

Earlier this year, the luxury hotelier unleashed its Fragrance Butler Program on the world, making one’s travel experience just a wee bit easier and a lot more refined. Nine of its properties – from Vancouver to Jeddah – are currently participating in the program.

Here’s how it works: You’ve just flown from New York to Vancouver – that’s almost 2,500 miles – and you’re feeling rather weary and, let’s just say it, not as fresh as you might like. But you have exactly one hour to check into Rosewood’s Hotel Georgia, get settled, and be at your first engagement. You pretty much have to choose between a decent shower or a decent nap. If you’re like us, a nap always comes first (‘cause hey – how many showers in one day can one person possibly need?).

So after your nap, and before you head out for round two of your day, you call your Fragrance Butler. Minutes later, he or she shows up at your door carrying a silver tray of gratis fine fragrances for you to mist lavishly on yourself, and then disappears in a waft of heady tuberose until you ring again. And get this – a dedicated Fragrance Butler is on hand to keep you smelling fine 24/7.

Each city-based hotel in the program carries a unique Fragrance Menu of ten perfumes and toilettes for both men and women that reflects the sensibility of each hotel’s distinct location. Fragrances range from icons of scent such as Chanel No 5 and the men’s classic Acqua di Gio, to modern arrivals destined to be icons including Tom Ford’s Black Orchid and Gucci Flora.

Rosewood properties that are currently participating in the program include The Carlyle; the Crescent Hotel; the Mansion on Turtle Creek; Inn of the Anasazi; Sand Hill; Hotel Georgia; CordeValle Resort; Al Faisaliah; and the Corniche.

[Photo: Rosewood Hotels & Resorts]

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