Will Public New York Open Before The Hoxton Does?
News about the recent sale of London's Hoxton Hotel to Ennismore Capital, an investment firm, had us all "meh" earlier this week as the sale won't affect anything at the hotel. It's just another change of hands behind the scenes, something which guests won't even notice during their stay.
But Ennismore Capital's intent to expand the brand is an exciting bit of news, particularly since they have New York City in their sights. This has us pumped for two reasons--one, we welcome more stylish and fun budget options in the Big Apple. Two, we're hoping the Hoxton expansion will light a fire under Ian Schrager's Public Hotels.
We wouldn't say the Hoxton and Public are the same types of hotels--Hoxton is more colorful and a bit louder than the subdued Public--but there are similarities like reasonable room rates, free WiFi, brown paper bag room service and flash $1/£1 sales.
Now, Public has said they will land in New York in Herald Square by 2014. But even then, rates will be a lot higher than the under $200 rates we've often seen at Public Chicago. Still, if the Hoxton makes good on their intent, maybe Public will then drop their rates because of the competition.
Of course, all of this is just pure speculation at this point. We're letting our nerdy hotel conspiracy theories take over. And really, for hotel guests it's gonna be a win-win. The chances of scoring more hotel rooms for $1 in NYC just increased doublefold!
If you're bored--compare and contrast the Public Chicago with The Hoxton Hotel!
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