What's That Formula One Car Doing In The W Barcelona's Lobby?

Where: Passeig Joan de Borb� , Barcelona, Spain, 08039

No, the W Barcelona hasn't turned into one of those European shopping malls with cars being raffled off by pretty women in tight dresses. The answer is pretty simple, actually: Starwood is gearing up to announce a new partnership to sponsor the Mercedes-Petronas Formula One team, and just in time for the press conference tomorrow, an actual formula one race car has been put on display in the lobby, for guests to admire.

We're used to just seeing cool art, a cocktail bar, and maybe some of that weird signature W grass in lobbies. But a race car? That'll do nicely!

As a result of the new partnership, Starwood is now the preferred hotel company for Mercedes AMG Petronas Formula One team members. Which means, as a guest, you have the potential to be sharing elevators and maybe even a wall with an actual Formula One racer.

But if you don't like to leave things up to chance, SPG members can also bid on cool prizes like meet-and-greets with Formula One drivers at the hotel or VIP passes to watch the races from the team's hospitality suite.

Two of these "SPG Moments" are both currently being offered at the W Barcelona in anticipation of the big Spanish Grand Prix happening this weekend.

Depending on the season, rates here typically start anywhere from 200 EUR to 400 EUR for a basic King Bed.

This is just the latest in a long line of new music-, arts-, and sports-related experiences, offered exclusively to SPG members�most recently, we learned about a new global live music series featuring Ben Folds Five, Jamie Cullum and Lady Gaga. Now, Starwood has decided, 'Why not?' and is sending guests to the Grand Prix. What next, we ask!

[Photo: Facebook]

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