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How Easy Is It Getting Up To The Dream Downtown's Rooftop?

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  Site Where: 346 W 17th St [map], New York, NY, United States, 10011-5020
May 9, 2012 at 9:00 AM | by | Comment (1)

Oh, Dream Downtown. In a perfect world, we'd love you all the way. But you sure don't make yourself easy to get to!

Back a few weeks ago, we thought we were doing y'all a favor by posting our list of which hotel rooftop bars to hit up on which days of the week, but since we've gotten some flack on the feasibility of actually getting past the door and up to some of those places, we thought we'd offer some advice on entering one in particular, PhD at Dream Downtown.

The venue, a favorite hangout for celebs, Louis Vuitton-sporting models and high-flying execs, is accessible via an express elevator located off the lobby (right next to the regular elevators that whisk guests up to the rooms.)

However, enclosed by a set of velvet ropes and guarded a big, burly bouncer, this isn't the easiest elevator to get into. And it doesn't matter if you're a legitimate guest there—PhD has gotten a reputation as one of the coolest, most exclusive hotel hangout spots in the city, and it sure likes to keep things that way.

Depending on what party is being hosted the night you go (and what time you go), you might find yourself at the hopeless end of a line of VIP attendees, and not even a Harry Houdini magic trick is going to be enough to impress the stony-faced doorman. As one recent Yelp reviewer explained:

"If you're NOT on a guest list and don't get there prior to midnight, save yourself the cab fare, unless you know someone who knows someone who knows Heidi Klum, and she's WITH YOU to prove it."

The door is pretty tough here. On a recent Thursday night, we went up to check out the weekly After-Work party scene (every Thursday from 6–11pm), and made the mistake of showing up with a ratty-looking backpack around our shoulders. It didn't matter that we checked the bag before actually going in the elevator—what mattered was the doorman had already spotted us. Luckily, we were with two well-garbed women and with our powers combined we managed to talk the guy into letting us up.

But in general, the way to make PhD happen is:

· DRESS extremely well

· Show up with a GROUP of similarly-dressed people

· EXPLAIN to the doorman exactly what party you're there for

· DON'T try to lie about being a guest at the hotel, because it won't get you anywhere.

[Photo: HotelChatter]

Comment (1)

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Do you have $2000

Recently me and my associates stayed at the hotel as we were working early in the city at a trade show. We were able to crash a party and hang for a an hour and half or so but then everyone got cleared out. The view was great but the place was..ok. When we tried to get back in at 11pm, yes we were a well dressed balanced group of male/female, the person at the front of our group was told that there would be a minimum table service. Without us knowing a junior member decided to put down their credit card at the door, big mistake the minimum fee was $2k! Once up there we found out what had happened and sent down a senior exec (me) to plead our case...they didn't care..we all needed to leave. 2 of our group stayed up there and said yes there was a lot of Louis bags but really..meh..nothing special...

The electric room really is the place to be at. PHD is ok, but without the exceptional views really honestly nothing special. The crowd is uber-plastic-trendy, the music not bad...I've left much cooler places. The Standard is so much better.
So the lesson here is...just be ready to pony up $2k and you're in. But there are better rooftops to hang out in

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