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The Renaissance Hollywood Will Turn into a Loews Hotel on June 16

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  Site Where: 1755 North Highland Ave [map], Hollywood, CA, United States, 90028
May 31, 2012 at 11:35 AM | by | Comment (1)

Well, this was unexpected. The Renaissance Hollywood at the Hollywood & Highland Center, will turn into a Loews Hotels & Resorts come June 16.

Loews snapped up the property as one of its first steps in expanding the brand. There is already a Loews in Los Angeles on the beach in Santa Monica but the property at Hollywood and Highland is not only larger (632 rooms), it will get far more exposure and traffic as over 80 shops, 26 restaurants, two nightclubs, seven movie screens, eight bars, 12 bowling lanes and the Dolby Theatre (previously the Kodak) are all right there next to the hotel.

For now the rooms and public spaces at the Loews Hollywood will remain the same but Loews will begin a $26 million renovation later this year. The good news is, the hotel will stay open during the work.

Bummer for those guests who liked to use their Marriott Rewards points to stay at the Renaissance but with Loews' YouFirst loyalty program, after two stays you can get free WiFi.

Rates for the hotel in June start around $299 a night.

[Photo: Kalboz/HotelChatter Flickr Pool]

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Expansion

I was unaware that Loews planned to expand their brand. It will be interesting to see what other conversions will happen in the future.

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