The hotel is part of the Lungarno Collection which is owned by the Ferragamo family and and yes, it's right above the Ferragamo boutique in the heart of Via Condetti. You can even get a private escort (not that kind) to take you into the store.
As the hotel name suggests, the rooms are all-suites starting with the Superior Studio rooms which come with a fully equipped kitchen that includes a fridge, microwave, espresso AND cappuccino make, dishwasher and minibar. But we think it's the hotel's free WiFi that may have sold Zuckerberg. Of course, he's probably got a VPN or some other sort of internet security with him as well.
Rates for Sunday and Monday stays at the hotel next month start at 550 Euros a night. That will get you a stay in a Portrait Studio or Deluxe Studio, breakfast served in-room or on the hotel terrace overlooking the Spanish steps, an evening welcome cocktail, a free room upgrade, early check-in and late check-out (if available.)
Otherwise, room rates start at 620 Euros a night with weekends being mostly sold-out.
[Photos via Daily Mail and Portraits Suites Hotel]