Contain Yourself: There’s a New Brand of Pop-Up Hotels in the UK
In the ever-expanding world of pop-up buildings – hotels, restaurants, museums – there’s a newcomer in the UK, Snoozebox, who is ushering in a new era of stylish pop-up hotels.
These hotels are aesthetically-chic and can pop-up in 48 hours at festivals and sporting events, with the added advantage of being right in the heart of the action. Right now, one can only find them in the UK but the capability is there to expand worldwide.
And here’s why. These hotels are decked out shipping containers, with a double bed and single bunk, full bathroom, air-con, flat-screen TV and free wireless (yes, you heard that right) in every room. Granted, the rooms are on the smallish size, but no expense has been spared in the amenities of these tidy, stylish portable hotels.
Plus they can go wherever the world needs additional fashionable accommodations. In other words you call them in when necessary, sort of like a superhero, really. We know that we start to panic when a nice hotel cannot be found at an event we’re attending.
The size of the hotel can range from 40 rooms to 400 rooms. It can be set-up as stand-alone hotel that is brought in by the event or festival, or it can be added to an existing hotel to add more capacity.
Snoozebox Portable Hotels can mostly be found in 2012 at sporting events, which makes sense considering that the president of the company is none other than former F1 racecar driver, David Coulthard, who ended his racing career in 2008 to move on to other things...like portable hotels.
Rates are dictated by the event where the pop-ups appear, ranging from £597 for a three-night package at the F1 British Grand Prix to £149 for one night at the FIM Superbike World Championships. Snoozebox will also be at some of Britain’s largest music festivals: the 2012 Download Festival, with rates at £1930 for a three-night RIP package, and the 2012 Hop Farm Festival at £875 for a four-day package.