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While Sheraton Partners Up with Wine Spectator, Four Points Remains the Place for BestBrews

May 16, 2012 at 1:12 PM | by | ()

If you're staying at a Sheraton Hotel this summer, expect to find a new sort of happy hour in their lobbies.

USA Today reports that Sheraton has partnered up with Wine Spectator magazine to create a Social Hour where guests can sample premium wines with high grades from Wine Spectator. Beyond wine-tasting (sorry, no full free glasses will be poured), Sheraton will also unveil a new menu, Sheraton Selects, that pairs food with certain wines.

The Social Hour program is set to go worldwide with Sheraton Hotels in Phoenix, Boston, Los Angeles and Chicago kicking it off next week. The rest of Sheratons should follow suit by June 1.

Wine is fine but if you're more into the brewskies then you should try out Sheraton's fun younger sibling, Four Points By Sheraton, the brand that infamously hired a CBO--Chief Beer Officer to oversee their BestBrews program which serves up locally brewed beer at participating Four Points hotels.

Recently at the Four Points by Sheraton at LAX, the hotel has hired a new DBR--Director of Brewer Relations--to oversee their BestBrews beer program and their upcoming Beer Advisory Board*. Justin Blake, the new DBR, will share his extensive brew knowledge with guests through beer discussions and tastings which are held at the hotel's Brewster's Bar and Grill (pictured above) from 4pm to 2am.

The program features over 100 local, regional and imported beers in bottles or on tap. Six of the poolside taps are actually all from local breweries in Torrance, Rancho Santa Margarita and Tustin, Calif.

Not a bad way to kill an unexpected overnight stay near the airport and hopefully, Four Points will be a little more generous with their pours than Sheraton.

Readers, what would you rather--wine tasting or brew sipping? Tell us in comments below!

Did you miss out on your calling to be a Chief Beer Officer? Here's your chance to try again. If you live in California, Four Points by Sheraton LAX is looking for three brew experts to join their newly created Beer Advisory Board. Send in your applications today!

[Photo: Four Points Hotels/Flickr]

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