Starwood's Europe, Africa and Middle East President, Roeland Vos, feels Dubai "has surged over the years as a top destination for international travelers" and that the project will bolster Starwood's "long-established position as one of the leading hotel operators in the Middle East." Though why they felt the need to open not one, not two, but three hotels, he never makes clear.
Each of the hotels, which will all share the name "Sheikh Zayed Road," will all contribute their own little signature brand-y offerings: W's party scene, Westin's super-relaxing spa atmosphere, and St Regis' top-of-the-line luxury. Furthermore, inside the Sheikh Zayed Road complex will be an "entertainment theatre" and a 500,000 square feet landscaped garden. Ooh, pretty!
Indeed, the city does seem to be picking up speed, and today it was announced that $1.25 billion is being channeled into a major expansion at Dubai International Airport. There's no stopping them now!
[Photo: Travels Keys]