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Ritz-Carlton Goes Crazy for QR Codes With Their First-Ever Mobile App

May 1, 2012 at 11:09 AM | by | ()

It took them a while to get in on the mobile app game but Ritz-Carlton Hotels has finally launched their iPhone and Android mobile app today and it goes way beyond booking a hotel room.

The app actually personalizes information for a guest the moment they arrive at a Ritz-Carlton hotel. GPS technology can recognize when the guest has stepped into a Ritz-Carlton, signaling the app to start pulling in destination and landmark tips from Ritz-Carlton concierges from Foursquare

The app also relies heavily on QR codes which are placed throughout individual hotels and give off a variety of information and even activities. For instance, at the Ritz-Carlton Kapalua, guests can take a tour of the hotel's art collection using the QR codes found and scanned into their app. (The QR code function is built into the app, using your phone's camera so no need to download another app for that.)

At the Ritz-Carlton Hong Kong guests can learn about wine pairings while at Ritz-Carlton Berlin, kids can participate in a digital scavenger hunt using QR codes and clues at each stop. And stateside in New York at the The Ritz-Carlton Battery Park, the recipe for hotel’s signature 10-year anniversary cocktail can be obtained by scanning the QR code on a cocktail napkin.

The app also gives Ritz guests access to Ritz-Carlton's Presidential Tips from Herve Humler, president of Ritz-Carlton. But Humler's insidery info can only be accessed by, you guessed it, scanning a QR code at the time of check-in.

If you're not keen to race around the hotel scanning QR codes, the app has an activity calendar for each hotel so you can see what's happening that night or the next day during your stay. You can also look up other Ritz-Carlton locations and of course, make reservations for your next stay.

We've downloaded the app to our phones but we're unfortunately nowhere near a Ritz-Carlton today and thus can't really get the full effect. If you are, let us know what you think of the app in comments below!

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