Commune Hotels Working on a Thompson-Like Budget Brand
This isn't really news to us but in this recent Forbes article on Thompson Hotels expansion to Mexico, they also mention that Thompson's parent company, Commune Hotels is working on a new budget brand.
We have known since the merger of Thompson and Joie de Vivre that a new brand was in the works but this little tidbit in Forbes is interesting as the new brand will be "one that channels Thompson's hip-and-modern design style."
Exciting! But given that several Thompson hotels can already be had for less than $200 a night, how budget will this new brand be?
To distinguish their brand from the budget sister brand, we bet that Thompson will get even stricter with their brand standards and may drop more hotels that are not performing up to them. Which is fine but if guests are paying premium rates for rooms at posh properties like 60 Thompson, The Belgraves or Cabo San Lucas, we just wish they could at least include free WiFi.
Meanwhile, Forbes is also reporting that Commune may even add another luxury brand to the collection. And so it begins!