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HotelChatter Question: What's Going On At The Roger In New York?

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  Site Where: 131 Madison Ave [map], New York, NY, United States, 10016
April 4, 2012 at 9:04 AM | by | Comments (0)

UPDATE 4.16.12: It looks like Steven Kamali Hospitality will be running the joint now!

A few days ago we received an email from a reader who was curious about a seemingly new hotel going up on Madison Avenue in New York City:

"I was walking by the Roger Hotel today and noticed their window displays read, 'Be ready in just a moment' and 'We clean up well.' I tried to go inside and see what was going on but they wouldn't let me!  Have you or anyone on your team heard anything? I love the neighborhood and would be very excited to hear of a new hotel for me and my friends!"

What cute signs! And what a great way to build buzz before the doors have even opened! We certainly would've been asking all the same questions if it had been us walking by, but looks like we were beat to the punch! Of course, we're still happy to help. So without further ado, we present The Roger Hotel...

Hey, we know that guy!

Actually, The Roger is not a new hotel at all but rather a new envisioning of an already established hotel, the Roger Williams, which has been around since the 1930s. Though it's never exactly been an old-fashioned hotel (we've lounged in their lobby on a few occasions, and always found it to be tasteful), the owners have now decided to completely revamp the place into something fresh, modern and chic.

Hence, shortening the name from "Roger Williams" to just "Roger." So chic.

Though the rooms have already been completely renovated, and will continue to be occupied, the rest of the hotel will shut down for one month (starting this past Monday) while the public spaces get renovated. According to a rep for the Roger, "a whole new design" is on its way to the lobby, bar and restaurant, and the new look will be "more sophisticated."

While renderings still haven't been released (not that they always tell us that much anyway), it doesn't look like we'll have to wait that long to see the finished results. In any case, the hotel also had this to add:

"The idea is of a hotel being passed down from father to son. This is a new phase for the Roger. It's been around for so long, and we want to be able to improve the service and quality of the hotel."

We plugged in random dates for mid-June and got starting rates from $395/night for a Superior King, which is a little steep. But then again, we'll have to wait and see once the whole hotel is done to find out if the "new look" is actually worth it! Stay tuned!

[Photos: reader submission; Roger Williams]

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