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Is Downtown Detroit Ready for a 400-Room Crowne Plaza?

April 3, 2012 at 5:03 PM | by | Comments (4)

Could there be actual good news on the horizon for Detroit and its (lack of) hotel scene? The Free Press reports that a hotel developer is working with IHG to create a Crowne Plaza Detroit in what was once the Hotel Pontchartrain/Hotel Riverside near the convention centre.

That's 413 rooms to come back onto the market possibly next year, though the bigger news is still the in-development Aloft Downtown Detroit. At 136 rooms, the Aloft won't have the bulk of the Pontchartrain, but will have a position in a landmark, Burnham-designed building and an overall fresher design.

If both plans come through, the Aloft and Crown Plaza will debut around the same time—late-ish 2013. Fingers crossed that it coincides with the beginning of a boom in interest in Detroit. We already don't mind going to hang out in Motown; now it's time for others to follow.

[Photo: Wikimedia]

Comments (4)

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Ugh Crowne Plaza

Let's hope its one of the newly revamped Crowne Plaza hotels. Otherwise, they shoulda made this an Indigo!

Crowne Plaza

I was thinking the same thing-a Crowne Plaza? Glad to see some positive news come out of Detroit though.

Duh...

Forgive me for using the word, "duh" ...but, DUH it's going to be one of the new revamped Crowne Plaza hotels...it's going to be a NEWLY OPENED hotel, so one would think it's going to go along with the NEW revamp.

Secondly, why does this article state that the "bigger news" is the Aloft opening? Crowne is 413 rooms. Aloft is 136. Crowne Plaza is full service. Aloft is "select" service. I'm pretty sure the "bigger news" is the Crowne Plaza opening.

I still haven't figured out why HotelChatter gets all chubby over Aloft openings...


don't look at just the room count.

Aloft is bigger news because you are comparing an opening of another corporate run of the mill hotel in a run of the mill building to a restoration of a blighted historic landmark in a prime location. Crowne Plaza is adding rooms to downtown. Aloft is adding rooms and cultural heritage to downtown. It's like comparing a new Chevy Malibu unveiling to a new Corvette Stingray unveiling. Sure the Malibu will sell more, but the Stingray will make an impression.

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