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To Find Out What The Sheratons Of The Future Will Look Like, Head To Edinburgh

Go To The Hotel's Web Site Where: 1 Festival Square, Edinburgh, United Kingdom, EH3 9SR
April 26, 2012 at 9:22 AM | by | Comments (0)

She's a grand old dame, and she's still full of swagger.

We've known for a while that Starwood has been spending a ton of money upgrading all of the properties under its most iconic brand, Sheraton. $6 billion, to be exact. Now, with the centerpiece of that renovation project completed, we're starting to get a sense of where the brand is heading.

Starwood is telling everyone to pay attention to the Sheraton Grand Edinburgh's new look, as it will become the "blueprint" for all future Sheraton hotels to come. In fact, Starwood Senior VP Michael Wale told Scotsman: "The Sheraton Grand in Edinburgh will definitely become the flagship for the brand and will act as a template for what the brand will look like."

Ooh, lucky Edinburgh!

The multi-million dollar renovations at Edinburgh have focused on giving the guest rooms, meeting spaces, and lobby a "modern Scottish look"—as well as the opening of a new restaurant and bar (pictured). Other amenities like the the new Sheraton Club Floor, free WiFi in the lobby, and the holistic Sheraton Fitness program, will all remain constant in future Sheraton hotels.

Wale further explained:

"We’ve completely stripped out the inside of the hotel and taken it back to its shell.

In effect, we’ve built a new hotel within the Sheraton. It was 25 years old and so required investment in plant and equipment, such as air conditioning, but it has also meant we’ve been able to bring new technology to the hotel."

All of this counts as part of Sheraton's worldwide domination enhancement goal, and, we must admit, we're curious to see how some of these "Sheratons Of The Future" turn out, like the Sheraton Kiev Olympiysky and the 3,863-room Sheraton Macao.

For more info on new openings in 2012, check out our Master List Of Worldwide Hotel Openings!

[Photo: Starwood Vita Futura]

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