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LA's Proposed Streetcar Route Proves, Yet Again, Ace Hotels Really Know How To Pick A Location

Go To The Hotel's Web 
  Site Where: 933 S. Broadway [map], Los Angeles, CA, United States
April 12, 2012 at 10:04 AM | by | Comments (0)

The Seattle Times is reporting today on a project that plans to re-instate LA's historic streetcar line. And one of the places it mentions that will be along the proposed route? Why, the new Ace Hotel going up on Broadway and Olympic Boulevard! Obviously, the guys at Ace really did their research on this one.

Similar to most of the other Ace Hotels, (Ace New York was the former Breslin Hotel built in 1904, and Ace Portland was the former Clyde Hotel built in 1912), the future Ace Los Angeles hotel will hark back to old-skool LA with its refurbished 2,214-seat United Artists theater from 1927. So how fitting that it should find itself along the Broadway stretch of a streetcar route that plans to restore what was "once the busiest and brightest street in the center of [LA]."

Of course, the hotel won't be opening for a while, but that doesn't mean we won't take any scraps of news in the meantime to get excited! We find it funny that, even though plans for the streetcar line (which has been obsolete in LA since the 60s, and which will cost the city between $110 million and $125 million) haven't been confirmed, the article still makes a point of mentioning the Ace:

"'[Broadway] is a beautiful corridor,' City Councilman Jose Huizar said. 'It's located in a perfect spot.'

The Ace Hotel, a hot hangout for the young and hip in Portland, Palm Springs and New York, shocked many city watchers in December when, for its LA location, it passed up more gentrified neighborhoods for a seedy stretch of Broadway."

Meanwhile, a director at the Metropolitan Transit Authority also weighed in on the location:

"It's one of the bright parts of the region where people are actually still building stuff."

So, yes, we are excited. And not just to visit the hotel, see movies in the theater, and sleep under the wool blankets—but also to use it as a base to explore a section of town we know very little about.

[Photo: Flickr]

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