W New York Downtown certainly nudged its way into our good graces in January when, one afternoon we stepped inside and spotted free hot chocolate being offered in the fifth-floor Living Room bar. No advertising here. Just a cold day, made better with a free hot beverage.
One of the perks of the new program is that Gold and Platinum members receive little "gifts" upon check-in—this could range from bonus Starpoints to free Wifi to free breakfast (pick one, you greedy SPGers, just one!). And though the chocolate isn't mentioned, we think this should actually become standard practice in all Starwood Hotels. If DoubleTree has managed to keep up the whole free cookie perk since the 80s, what's a measly little bar of chocolate to W?
And if you were wondering: yeah, it tasted pretty good. A little Hershey's Kisses-ish (which isn't a bad thing), and melted in our mouth faster than we could say "loyalty program."