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Hotel Williamsburg Gets Re-Christened As King & Grove Williamsburg

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  Site Where: 160 North 12 St [map], Brooklyn, NY, United States, 11211
March 9, 2012 at 3:54 PM | by | Comments (0)

In other (not so) surprising developments today, it looks like King & Grove have finally made a move on the third property in their rapidly-growing portfolio of US boutique hotels. Starting today—as in, right now—the Hotel Williamsburg will be known simply as King & Grove Williamsburg, with a bunch of other changes on the way.

They still have all the old Hotel Williamsburg logos and branding up, but new signage will gradually be popping up over the next few months (which is a relief—we always found the promo images clashed with the conservative look of the actual hotel).

Add to that: a fresh re-design of the rooms, plus a new restaurant and bar concept. Hopefully, something beyond the whole farm-to-table gimmick, which is not only played out, but will also be featured in King & Grove Williamsburg's new neighbor, The Wythe.

But, for now, we're gonna put our trust in K&G that they manage to come up with something compelling and unique for the new restaurant. As one rep for the company explained to us:

"Food and beverage are a huge part of our business and the company as a whole; it's a top priority. The new restaurant and bar concept will be a key component to the hotel.

Right now, we're moving pretty quickly on implementing these changes. We definitely have something exciting in the works, we just can't announce it yet."

Hm. Our one question: what (and where) are guests supposed to eat? Well, apparently, they've been offering complimentary breakfast each morning during the awkward transition period.

So while normally we'd tell you to hold off on staying here until all the changes are complete, we'll make one amendment. if you like free breakfast, go here now!

[HotelChatter]

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