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You Can't Handle The Floral: Laura Ashley To Open A Hotel Near London

March 30, 2012 at 9:19 AM | by | Comments (0)

The number of times our mother dragged us through a Laura Ashley store against our will must have had some sort of impact on us, because when we first read in The Guardian that the company would be launching their first-ever branded hotel later this year, we actually sat up and listened.

Then we remembered how much floral pattern bedding makes us want to jump off a balcony. Still, we know there are quite a few of you out there who would genuinely have an interest in staying here.

Enough people, at least, to warrant the brand spending £5.8 million on the refurbishment (read: Laura Ashley-ization) of a 49-room hotel in Hertfordshire, which will become yet another themed fashion hotel in the vein of Bulgari or Armani. Except in this case, rather than looking like a mental hospital, its floral-pattern-overload might drive some to check into one.

According to the article in The Telegraph, all the beds, sofas, wallpaper and curtains will come straight from the Laura Ashley shops, and the interior design as a whole would be an extension of the brand. The company's CEO, Sean Anglim, told the paper:

"We are not disclosing how much we will spend on the refurbishment but we are going to turn it into something special.

The concept of a Laura Ashley hotel has not come out of the blue."

Is this a hotel you'd bring your whole family to? Or would you make it a girl's getaway? Let us know in the comments below!

[Photos: FlickRiver; PinkBedroomIdeas]

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