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Surfcomber Miami's Cows and Sheep Are Getting Social

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  Site Where: 1717 Collins Ave [map], Miami Beach, FL, United States, 33139
March 19, 2012 at 9:19 AM | by | ()

Everyone, it seems, is on Spring Break. Even the cows and sheep at The Surfcomber in South Beach.

These intriguing sculptures who dot the public spaces of Kimpton's newest outpost in Miami popped up this weekend on Instagram photos of Winter Music Conference events at the hotel. In fact, it was the Surfcomber and Kimpton who did most of the Instagraming--and who encouraged guests to do likewise, captioning this shot with: "Share your cow and sheep pictures from #winter_party with us #surfcomberhotelmiami."

The hotel even has a new Instagram photos section of its website and is getting pretty active on Facebook. So, why suddenly is the Surfcomber going social, animals and all?

We hear a rumor that those cute cows and sheep will actually play an even bigger role in the Surfcomber's social media strategy moving forward. We're not sure how yet, but we're guessing it involves turning these guys into mascots of sorts.

Already, the animal sculptures are moved around the property from day to day, so they're never in the same spot you saw them last. And they're being pimped out as photo and social media props. Clearly, the Surfcomber is keen to take the whole pet-friendly Kimpton thing to a new level.

We'll keep you posted on all things Cow and Sheep at the Surfcomber and if you want to get in on the Instagram action yourself, the hotel has a 20% discount rate available until Wednesday. We found rooms for tonight from $255. Click here to get the promo code and book online.

And don't forget your iPhone!

[Photo: Surfcomber.com/Instagram]

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