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Eyeing The New Kid On the Block, The Borgata Springs For a $50 Million Makeover

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  Site Where: 1 Borgata Way [map], Atlantic City, NJ, United States
March 1, 2012 at 9:05 AM | by | Comments (0)

The old look

It can be tough for a hotel to stay relevant and fresh when newer, perkier whipper-snappers are popping up all over the place. And the game is especially cutthroat in a jam-packed place like Atlantic City, where Revel, the first new casino to open in nine years, will understandably be hogging the spotlight for many months to come.

Though not if The Borgata has anything to say about it. The resort, which opened nine years ago, has been constantly refreshing itself with new expansions and wings and even a new upscale hotel offshoot, The Water Club.

Now, the 1,556-room resort is in the midst of a $50 million renovation of its guest rooms, set to be finished by July. Which should allow some time for Revel's initial fanfare to subside, but not much; not much.

Then again, according to Joe Lupo, the VP of Operations for the resort, these touch-ups (which include new color schemes, TVs and other tech-related amenities) allegedly have nothing whatsoever to do with the new kid on the block. Lupo told the AP:

"After eight-plus years, it was important to us to do a complete renovation.

This is not just changing the carpeting. We have probably the newest design scheme in all the city, even with Revel coming on."

True, the Boragata is still a fresh look for Atlantic City, and we were sure enough charmed by the Water Club's scenic rooftop pool in November. But we'll only be able to make a true comparison once Revel actually opens this spring.

And believe us, compare we shall!

[Photo: Flickr]

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