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Now What's Your Excuse? Westin Rolls Out New Guest-Approved Fitness Studios

February 9, 2012 at 9:30 AM | by | Comment (1)

Now it's almost mid-February, you may have forgotten all about those pesky little things called New Year's Resolutions. Especially if they involve sweating up a storm. But Westin Hotels hasn't!

Westin Hotels & Resorts is transforming the fitness centers at each of its 186 hotels around the world, based on research into what guests want in a hotel gym. The new design means new equipment, more floor space for stretching, yoga and other mat-based work, and something called blue-light therapy.

In partnership with Philips, Westin will be the first hotel brand to introduce ActiViva Lighting into its revamped gyms--apparently the blue-light technology inspires a feeling of well-being and makes people feel more alert and energized. We can only hope it has the effect of a Red Bull on our slugging morning bodies.

Finally, because we all know appearances matter (thus, our presence at the gym), Westin has softened the look of the fitness studios, with a more natural color palette and the addition of organic materials like textured, woven flooring. Each fitness studio will also have a full-size mural showing people running up a grassy hill for maximum motivation.

We like to think of collapsing into a Westin Heavenly Bed post-workout as our motivation but each to their own.

The new fitness studios will be in every Westin property by the end of 2012 and they are already open at the Westin Jersey City, Westin Riverwalk, San Antonio, The Westin St. Francis in San Francisco, and the Westin Gaslamp Quarter, San Diego.

[Photos courtesy Westin]

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and for those who can't make it there...

You can check out this page about taking control of your own motivation: <a href="http://blog.superbootcamps.co.uk/motivation-ebook/">http://blog.superbootcamps.co.uk/motivation-ebook/</a>

And for those whom "We like to think of collapsing into a Westin Heavenly Bed post-workout as our motivation but each to their own." is their motivation, I can bet that you take long breaks from training and regular exercise, as exercise must be something that just has to be got to the end of, rather than something you intrinsically enjoy.

How about making a change to that and finding out how to really, really enjoy doing exercise?

Happy exercising!
George Super Boot Camps

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