One place where audiences haven't been declining is at The Algonquin's Blue Bar, located right off the lobby, which is set to expand into the former Oak Room space. Though there are about a million other dimly-lit hotel bars right there on West 44th Street, Algonquin's renovations team decided they'd scrap their one-of-a-kind cabaret lounge to make room for just a few more bar stools.
Meanwhile, Vegas is placing its bets on an influx of cool, indie bands who will be (and have been) recognizing the Strip as a legit music scene. And according to Rehan Choudhry, director of entertainment for The Cosmo, it's all just a part of appealing to the "new" Vegas audience:
"The audience we brand as 'the curious class,' they're lifestyle enthusiasts, people who travel the world and seek authentic, meaningful experiences. Frankly, they're an audience that never visited Vegas before…It's very difficult to create a meaningful experience for them, you can't fake it."
No, you can't fake it, but you can throw a Sports Illustrated Swimsuit festival at them! Launching on Valentine's Day, the magazine and hotel will welcome readers and guests alike to "Beauties & Beats." Meaningful, indeed.
[Photos: MTV and NY Times]