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Do Hotels Have 'Souls?' Just Ask the Founder of LATHER

February 22, 2012 at 2:29 PM | by | ()

You already know how much we love stashing LATHER toiletries into our bag whenever we encounter them. But how exactly did those delicious-smelling formulas wind up in hotels in the first place? We talked to LATHER founder and president Emilie Hoyt to find out.

HC: When did LATHER start working with hotels?
Emilie Hoyt: As they became familiar with our retail stores, hotels began reaching out to us in 2000, looking to offer a unique, authentic brand that could offer a cohesive guest experience through room, spa, and retail. We saw it as a great opportunity.

HC: What is your bestselling product?
EH: Our Bamboo Lemongrass Foaming Body Scrub has been our number one best-selling product since its inception more than 10 years ago. It was so popular, it inspired both our Bamboo Lemongrass and Bamboo Crème amenity collections.

Recently, we’ve introduced our Aromatherapy Collection specifically to highlight some of our other best-sellers, including our Mint Thyme Hair Wash, Lavender Lime Moisturizer, and Gentle Face Soap. The Aromatherapy Collection has been our fastest-growing collection since its launch last year.

HC: What are some of your favorite hotels?
EH: The Borgata is near and dear to my heart, as they were our first major client. When traveling with the kids (age 8 and 5), we enjoy Loews Hotels because they are so family-friendly. For an indulgent weekend away, Canyon Ranch offers an incredible experience.

I also love how the Wynn and Encore are so detail-oriented--a rare quality for hotels of that size but so rewarding for the guests. And finally, I’ve also been impressed with Andaz, which are very current, urban hotels and are also community-focused and source locally.

HC: We're obsessed with hotel toiletries--what other elements of a hotel room are most important for you?
EH: On a practical level, I would say a comfortable bed. However, I really appreciate the soul of the hotel--a quality you can’t quite put your finger on, but you know when people have put a great deal of thought and creativity into the guest experience.

[Photo: HotelChatter]

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