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What's Happening in the Courtyard By Marriott Zone During Super Bowl Weekend

February 3, 2012 at 11:30 AM | by | ()

The Courtyard Greatness on the Road Zone at the NFL Experience in Indianapolis yesterday.

We've already told you how Courtyard by Marriott, an official sponsor of the NFL, was turning into a superfan for the Super Bowl XLVI this year but now that the Big Game weekend has officially kicked off we thought we'd check in with Janis Milham, Vice President and Global Brand Manager for Courtyard and get some on-the-scene reports from her.

"It is BUZZING," she said yesterday of the vibe in downtown Indianapolis. "There are people all over the place and it is just the first day. I can only imagine what it would be like on Saturday and Sunday."

Milham was sitting in the sports bar of the JW Marriott but she was about to head over to the NFL Experience at the Indianapolis Convention Center where NFL fans can gawk at the Vince Lombardi Trophy, step into a replica NFL locker room, see how far they can throw a spiral downfield and more. It's also where people can peep at the new Courtyard By Marriott lobbies at the Courtyard Greatness on the Road Zone.

Colts player Joe Reitz talking football at the Courtyard Greatness on the Road Zone

Of course, these lobbies aren't actually quite new. Courtyard has been rolling out these modern, business-traveler friendly lobby designs since 2008. Remember when we geeked out over the media pods and the Bistro back in 2009? Well, Milham tells us that these lobby perks can now be found in over 50 percent of Courtyard by Marriotts. By the end of the year, she says, she hopes that 75 percent of Courtyards will have the new lobbies as well.

But it's not all about Courtyard at their NFL Experience zone. Football fans can pose for virtual photos "inside" their team's stadium thanks to the magic of green screens, enter sweepstakes and attend Q&A and autograph signings with pro players. Courtyard will also broadcasting the NFL network from their zone. "We've got two great power brands here, NFL and Courtyard by Marriott," Milham said. "It's a perfect partnership, a great marriage."

As for what the real Courtyards in the Indianapolis area will be doing this weekend, Milham says that the hotels have set up special Super Bowl reception desks to handle questions, associates are wearing football jerseys and the Bistros will have later hours until midnight.

But as with all hotels in Indianapolis during Super Bowl weekend, getting a room at these Courtyards was impossible as of last September. Even Milham says she personally had trouble finding a room in town this weekend. We say start booking for Super Bowl XLVII and XLVIII now.

[Photos courtesy of Courtyard by Marriott]

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