It's Official: All Tides Hotels Will Become Viceroy Hotels
Looks like they gotta swap out the door now.
When the Tides South Beach turned into a King & Grove Hotel back in December, we wondered what would happen to the Tides brand, which the Viceroy Hotel Group had been slowly spinning off in exotic destinations?
Today, we have our answer as Viceroy Hotel Group just announced that The Jalousie Plantation in St. Lucia and Tides Zihuatanejo in Mexico will be re-launched as Viceroy Hotels and Resorts properties this year. Remember, the Tides Riviera Maya already made the Viceroy switch back in January. Here's the official statement from Nicholas Clayton, president of Viceroy Hotel Group:
“Converting the remaining Tides properties into Viceroy is an exciting step for our company," remarks Nicholas Clayton, President of Viceroy Hotel Group. "2012 is important for expansion and renovations, as well as remaining true to the core of our brand by continuing to focus on creating the signature Viceroy experience.”
It's a shame to see the Tides brand die off but it might be for the best as Viceroy is definitely the more recognizable name here.