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Starwood Unveils New Loyalty Program Perks for Dedicated SPGers

February 1, 2012 at 2:22 PM | by | ()

Remember two years ago when we first got wind of this super-secret Starwood Ambassadors program? Well, it turns out the program is now going public.

Today Starwood unveiled a couple of big changes to their Starwood Preferred Guest loyalty program starting on March 1st which includes personal ambassadors for SPG members who have spent 100 nights annually in Starwood hotels.

Starwood’s ambassadors work one-on-one with guests to understand their preferences and what matters to them on each trip to deliver a customized experience on property. Ambassadors also provide services beyond the hotel and are even empowered to assist guests when they’re not traveling

SPG also introduced a new loyalty tier for the devoted SPGers--SPG Lifetime which gives guests who stay 250 total nights and who have maintained their elite status for five years (consecutive or not), a lifetime of SPG Gold status. Members who tally up 500 stays and who have maintained their elite status for ten years (consecutive or not), will become SPG Platinum for life.

A major change that won't require you to spend every hotel stay in a Starwood for the rest of your life is the new You24 check-in policy. Members who stay 75 nights annually at a Starwood hotel can now choose their own check-in and check-out time. For instance, if you roll up at 10pm to check-in, you won't be hurried out of your room at 11am the next morning. With You24, you can actually stay a full 24 hours until 10pm the next day.

Other smaller changes include offering Gold status members the choice of bonus Starpoints, in-room internet or a complimentary beverage when checking in; offering Platinum members complimentary breakfast as part of their welcome gift at check-in and the choice of bonus Starpoints or a local gift; and giving 10 Suite Night Awards to members who stay 50 nights annually with Starwood.

It's universally acknowledged that Starwood's SPG program is one of the best hotel loyalty programs around but as with all loyalty programs, getting access to these perks requires a ton of hotel stays. Now, Starwood does have a variety of brands to play with--W, Westin, Aloft, St. Regis, Sheraton, etc.--but we're not sure we're cut out for such hotel brand monogamy. What about you?

To read more about SPG's "supercharged" benefits, go here.

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