First Ever Korean-American-Inspired Hotel Coming To LA Next Summer
Hey LA peeps, new hotel alert: the Sydell Group, who is responsible for two of NYC's big-time, hip and happenin' hotels (Ace New York and The NoMad) is hard at work converting a 388-room hotel at 3515 Wilshire Blvd, in the Koreatown neighborhood of LA.
The hotel will be called The Line, and to better fit in with its surroundings, Sydell is planning to make it "the first lifestyle hotel of its kind in the US to draw upon Korean and Korean-American culture, food and design." Well! We didn't see that coming.
Koreatown has been likened to Bushwick in Brooklyn as LA's newest destination for young, artsy 20-somethings on the hunt for cheap rent. Which fits right in with Sydell's styleódo you remember what the neighborhood surrounding the Ace New York was like before the Ace showed up? Yeah, nobody else does either. That's because Sydell managed to turn a formerly-dead midtown block into a trendy hangout spot by making the hotel the destination.
We're guessing they hope to re-create that success in LA with The Line when it opens next summer.
Eater LA was the first one to tip us off about this new place. First alluding to the NoMad connection, Eater then explains that The Line's "all-star team" will include chef Roy Choi, nightlife brother duo Mark and Jonnie Houston, and interior designer Sean Knibb. Additionally, there will be multiple food and beverage venues throughout the hotel. Which ought to mean plenty of chances for Sydell to make good on their promise of "Korean and Korean-American culture, food and design."
As of now, Sydell's website only offers a non-revealing photo and these additional words:
"Sydellís business plan entails a transformation of the Hotelís currently underutilized and expansive public spaces to create exciting food & beverage experiences as well as a full redesign and upgrade of the guestrooms.†"
Are you into this idea? Is it time for a Korean-American-inspired hotel, or will you be sticking with your usual LA haunts? Write your thoughts in the comments below!
[Photo: Sydell Group]