It's All About Location at the Upcoming Soho House Chicago

January 2, 2013 at 9:20 AM | by ninakhahn | Comments (0)

Facing Randolph Street from the rooftop at Soho House Chicago: to the left under the orange awning is Nellc�te with Little Goat across the street at right. Let the chow down begin!

Last January when we shared that the private member boutique Soho House would be coming to the white-hot Chicago hotel scene (watch out, don�t touch!), there was some talk from Crain's Chicago Business about whether the hotel would have trouble drawing guests to its West Loop location -- what it called a "non-traditional neighborhood" for a Chicago hotel.

Despite the location, we had no doubt from the get-go about the potential hotness of Soho House Chicago, based entirely on what we know about the collection. �The Soho House experience is so covetable, if you will,� we wrote, �that luxe scenesters--especially A-list celebrities as well as high-profile artists--will seek out the patented private haven, wherever it may be. We know we will.�

There's more: we recently spent time in the West Loop neighborhood and there's every reason to believe the West Loop location is going to be downright killer -- as hot if not hotter than the likes of the new Hotel Lincoln in unexpected Lincoln Park.

You see, Soho House Chicago is situated on Green Street near the corner of Randolph Street, home to the most ridiculous restaurant scene in the city. The hotel will back right up to Stephanie Izard�s Girl & The Goat and look just across the street from RM Champagne Salon and Nellc�te. Au Cheval, Little Goat, De Cero and Graham Elliot�s g.e.b. are also just beyond. And soon enough, they will all be within arm�s reach of Soho House -- quite possibly the only hotel in the neighborhood.

Non-traditional, for sure, but oh-so brilliant indeed. Or perhaps, it�s AJ Capital, LLC who purchased the property that deserves the props. They also scouted out Hotel Lincoln and will soon be opening Chicago Athletic Association, both of which feature amazing locations.

Here�s a few more new details about Soho House Chicago. Though not confirmed, we have it on good word that the six-story, former warehouse will be transformed into 33-35 hotel rooms plus the exclusive members-only club. There�s talk of a rooftop pool and a glass-enclosed rooftop lounge, as well as three restaurants: Pizza East, Fatty Joe's Burger Bar and Chicken Shack. We also heard there will be a 12,000-square-foot gym, a screening room to seat 40, and that beloved Cowshed Spa.

The opening is still far off and scheduled for spring of 2014. Check back for more updates and let us know if you know more!

[Photo: Nina Kokotas Hahn for HotelChatter]

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